Millikin instructor leads 音乐家, entrepreneurs on a tour of the music industry
It's no secret that 马丁阿特金斯 has a grasp on how to make it in the music industry. 一个标签的主人, 生产商, successful author and drummer; you can say 阿特金斯 is the definition of entrepreneurial activity when it comes to music industry endeavors. 作为一名从业40年的老手， 阿特金斯 has been sharing his perspective with students at Millikin University as coordinator of music business – a position he's held since fall 2017.
When 阿特金斯 has an opportunity to talk about the business of music, people will listen. 事情就是这样，简. 9-11, as 阿特金斯 hosted a three-day series of masterclasses, guest speakers and networking opportunities at Millikin's University Commons as well as various locations around Decatur, 生病了.
学生听众, 音乐家, 有抱负的标签的主人, event planners and entrepreneurs came together for the series to engage in conversation, gain more knowledge about the industry and harvest new business ideas.
“有一条不同的道路, and the stumbling blocks on that path are largely made by us," 阿特金斯 said to a packed classroom at the University Commons on Jan. 9. 特定的一天, 阿特金斯 addressed the topic of "making your show an event," one of many discussion topics throughout the series including merchandising, 零美元营销, 包装和销售, 旅游基础知识和先进的票务策略.
"You have to make the business work to make other things work,”阿特金斯说. “如果你完全掌握DIY的概念, and all of the building blocks that it will go through, 这不是你是否要做的问题, 只是当."
米利金学生肖恩·丹尼尔斯, who plans to work in the entertainment industry under dance and music, took part in the masterclass to learn how to get her career started, 不仅在经济上, but when it comes to building relationships and connections to better adapt or grow as an individual in diverse communities.
"I wanted to learn from my peers' experiences and to be able to have conversations I never had, 问一些我需要明确答案的问题,”丹尼尔斯说, 他是芝加哥创业专业的大四学生. “马丁的智慧让我印象深刻. He is not afraid to discuss his failures, his process of learning and his ability to keep going. Martin stated, 'There is no direct path and to let the path create itself.' My path has the possibility to shift, turn upside down, or just go a direction I never thought of. 我有所有的知识来做很多事情, but it does not necessarily mean my painted picture will be as perfect."
Networking opportunities and afternoon sessions where held at Decatur businesses such as BLDD Architects - home to Millikin's Idea-to-Incubator hub, 琳达的音乐商店, Blue Brew - Millikin的学生经营的咖啡店, 地下酒吧唱片公司和河咖啡公司.
在河咖啡公司的时候, 阿特金斯, 和埃迪·桑德斯, founder of Chicago-based Freshly Baked Records and a practicing attorney with a focus on entertainment law, 主持了一场澳门威斯尼斯人游戏版权基础知识的演讲. Sanders' experience with both the creative and business side of the music industry offered a unique outlook on the issues concerning copyright laws in music.
"Why are we doing any of this and what do we think success is?”阿特金斯说. “澳门威斯尼斯人娱乐平台网址可以把成功定义为让澳门威斯尼斯人娱乐平台网址快乐的东西. It wasn't until I realized what somebody else's idea was for me, that I realized it wasn't success."
Also in attendance was Millikin student Becca Husar, 约克维尔商业音乐专业的大三学生, 生病了. 胡萨尔，大提琴演奏家 米利金音乐学院, previously worked with 阿特金斯 during an informal internship where she went to South by Southwest as well as conventions in Tennessee and Georgia this past fall.
"I love being able to be a part of the class and ask deeper questions," said Husar. "I'm considering law school and I want to be able to understand how people, 谁有行业经验, 创意和商业能合二为一吗."
Husar said she never took into account the intricacy of the music business, and the amount of jobs and people that are involved. "It opens my eyes to the opportunities that I can have and it helps me see that if I'm not set on one goal right now, there are so many other aspects that I could go towards. 这让我很兴奋，因为我喜欢合作."
Shawn Daniels said she enjoys learning from people like 阿特金斯 who teach from experience. "He engages in conversation to assure people like myself not only understand, 但要传递别人可能需要的生活信息."
阿特金斯' four decades in the music business spans across many genres, borders and industries. His experience in nearly every aspect of record production and promotion has given him a unique perspective not only on where the music industry is currently, 而是未来的发展方向.
Recently, 阿特金斯 was on the road sharing his expertise, first on Sept. 11, 2018, in New York City, where he talked about his five years in the group Public Image Ltd. (PiL), a band formed nearly 40 years ago by Sex Pistols front man, Johnny Rotten.
After touring the world with PiL and contributing to several more studio albums, 阿特金斯离开了公共形象有限公司. in 1985. Over the next five years, he played with and managed Killing Joke and toured with Ministry. 他还用过九寸钉, performing on the Grammy Award-winning "Wish" and appearing in the "Head like a Hole" video.
阿特金斯 began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible Records released over 350 albums.
In 2007, 阿特金斯是《澳门威斯尼斯人娱乐平台网址》一书的作者," a comprehensive guide that addresses the nitty-gritty of touring with instructions on how to secure venues and publicity, 如何在旅途中保持健康, 以及如何控制在预算之内.